Shop w/a Purpose: 10% of all sales go directly to Brighter Tomorrows, nonprofit org. aiding victims of domestic and sexual abuse. |Afterpay is here- interest free, pay-in-four installment product; not a credit product! See more below!

Memberships Coming Soon!


Hi there! Go ahead and show your crown some love. Sign up for one of our three  memberships tailored specifically for you. Not sure what all products you need? No worries! We got your covered. From beginners to advanced natural beauties, we have you have all the essentials and more! So go ahead and sign up and never worry about making another trip to the store to stand in the one urban section and pick among all those items, which you don't even know what half of the ingredients are.

With our memberships you enjoy hand-selected products best fit for you hair routine,  exclusive discounts, purchase points, and more! And most importantly, you always know your using healthy, organic, chemical free ingredients in your hair!

Your hair is begging you!